Insights & News
Case studies, news and what people say
Case Studies
See how storytelling transforms the way businesses communicate, sell, and grow.
The Story-Led Route to Account Expansion
How Charlotte worked with a design agency to use storytelling to reframe upselling as partnership, giving their team the confidence and language to grow existing client relationships.
Aligning Story, Strategy, and Future Direction
How Charlotte worked with a healthcare communications agency to shape a new brand narrative to reflect where the business was headed, unifying their message across every touchpoint.
What People Say
“That was a masterclass in how to run a session and the content was exceptional.”
“We needed a brand narrative that reflected where the business is headed. Despite the complexity of the pharma space, Charlotte built a strategic story that now anchors every touchpoint of our business, from our external marketing to our internal comms. I would not hesitate to recommend her!”
“Charlotte’s application of storytelling has been invaluable and transformative across our business. Charlotte’s strategic input directly resulted in significantly increased turnover during her tenure. Her contribution is indispensable.”
“Charlotte has the rare ability to translate the mechanics of great storytelling into tools our teams can use immediately. Her sessions were energising, rigorous and hugely valuable for an agency environment.”
Recent News
The Narrative Edge: Storytelling for HR Leaders
Charlotte joined the HR Advisory panel to explore how HR leaders can harness the power of storytelling to communicate change, build culture, and drive real business impact.
Storytelling for Leadership Training at Ezra
Charlotte delivered storytelling for leadership training to over 80 Ezra coaches, helping them use narrative techniques to create deeper, more impactful coaching conversations.