Charlotte  combines two decades of leadership in digital, technology and innovation with a deep expertise in storytelling. Having worked across global corporations, start-ups and media organisations including Napster and the Daily Mail Group, she understands how ideas become influence and influence becomes action.

Alongside her business career, Charlotte has trained hundreds of writers in the craft of storytelling, helping many achieve publication success. This rare blend of commercial insight and narrative expertise enables her to help leaders, teams and organisations communicate with clarity, build engagement and create lasting impact.

Dr. Alex is a Business Psychologist and Leadership Coach with 20+ years of experience across financial services, communications, retail, and consultancy. Formerly Head of Workplace Wellbeing at a major corporation, she now empowers leaders to clarify their vision, enhance impact, and drive meaningful change. 

At Storytelling Matters, Dr Alex helps leaders uncover the human story behind their leadership. Combining business psychology, executive coaching, and behavioural insight, she supports clients to develop greater self-awareness, strengthen their leadership presence, and communicate change in ways that inspire trust and action. 

At the core of the Storytelling Matters philosophy is the belief that successful businesses are those that connect emotionally with their audiences. She emphasises the importance of authentic narratives that reflect an organisation’s mission and values. By focusing on the human element, Charlotte helps businesses craft stories that not only engage but also inspire action and loyalty. Her strategic approach ensures that each story aligns with business goals, creating meaningful connections that drive success.