Unlocking the Narrative Edge
Strategic Storytelling for Leaders
Unlock the power of storytelling to become the leader your organisation needs in a changing world.
‘Charlotte has the rare ability to translate the mechanics of great storytelling into tools our teams can use immediately. Her sessions were energising, rigorous and hugely valuable.’ Matt Elay, Director, 313Y
Key Features of Our Strategic Storytelling for Leaders Service
Here’s how we can help you become the leader your organisation needs:
Motivation Through Narrative
Craft compelling stories that ignite purpose and drive motivation to embrace change.
Clarity in Complexity
Simplify complex strategies through relatable stories, making it easier for your team to understand and implement changes effectively.
Foster Team Unity
Use shared stories to build a cohesive team culture, encouraging collaboration and a collective commitment to achieving organisational goals.
Inspire Trust
Empower leaders to connect deeply with their teams, building trust and inspiring action through impactful storytelling.
Storytelling is a Leadership Superpower. Contact us today and start leading with stories that inspire action.
Our Services
At Storytelling Matters, we offer a range of services designed to empower your leadership with storytelling:
Executive Storytelling one2one coaching - tailored to outcome
Working one to one with leaders to improve their communication through enabling them to connect with storytelling.
One2one Executive Storytelling Intensive - 4 weeks
An intensive one2one 4 week programme
Four weeks
Session 1 – Story Strategy
Clarify leadership goals (influence, vision, change, culture etc.) Identify storytelling gaps. Introduce the Executive Story Framework
Session 2 – Personal Leadership Stories
Find and shape 3–5 authentic stories from your career. Develop stories for credibility and trust. Develop the ability to mine stories from your own life. Craft stories that explain: vision, change, strategy, values
Session 3 – Structure & Delivery
Narrative structure for talks and presentations. Making ideas memorable. Hooks, tension, emotional impact. Apply storytelling to a real business situation:
town hall, investor update, team communication, keynote
Session 4 – Application & Performance
Delivery coaching – you will give your speech and I will provide feedback. Learn how to communicate using storytelling in a real-life scenario.
Deliverables
Personal Story Bank (5–10 stories they can reuse).Executive Story Framework. One polished real-world communication. Story toolkit for future use.
One2one Speech Story Sprint - 2 weeks
You have a imminent speaking engagement and you would like help developing your speech or presentation for that event.
Session 1
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Clarify the message you want to convey at the event/ presentation
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Build narrative structure
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Identify stories
Session 2
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Refine speech
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Delivery coaching
Corporate Programmes - tailored to sector and business
Our tailored corporate programmes integrate storytelling into your leadership strategies. We provide narrative strategy programmes that include in-person or online workshops, one2one coaching and digital content.